Salisbury-based merchant East Brothers Timber insisted on Michelin's XHA tyres on its new JCB 416 wheel loader. Following seven years of good experiences with the tyre brand, East Brothers director Mark Gilbert said: "It was Michelin or nothing."
Until 2003, Gilbert had used a mixture of Bridgestone and budget tyres across his fleet of four loading shovels and three counterbalance forklifts until a set of Michelin XZMs lasted four years. "We make pallets," says Gilbert, "so there are a lot of
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